Marketing By Jury
Posted by admin in My Blog: What I Think & Why on 10 2nd, 2009 | no responses
Is a recipe for disaster.
Vision is required. And that doesn’t come from a committee, a board, a council or jury.
Let me guess. You report to somebody who doesn’t get it, can’t make a decision, and is clueless about marketing. So…jury time! Suddenly, you have a vote on your hands, and the quickest road to ruin is to try to please everybody.
Now, active participation in brainstorming is encouraged, and yes, debate can be fruitful. But marketing requires a leader. A unique perspective. Imagination. Innovation. Inventiveness. A dream. A hope. And yes, some fantasy.
Don’t fall for it. Don’t stand for it. It will ruin you and dilute your plans. And when that happens, you won’t have anyone to blame but yourself.
~ Steve Glum
